Should UTM parameters be lowercase?

By /

Yes. Most analytics systems treat values as case-sensitive, so lowercase reduces accidental duplication.

Shopping Cart
Scroll to Top
UTM manager Cloud
Powered by  GDPR Cookie Compliance
Översikt

This website uses cookies to provide you with the best possible user experience. Cookie information is stored in your browser and is used to recognize you when you return to the website, as well as to help our team understand which parts of the website you find most interesting and useful.