Home / Analytics and Sessions

Insights

Read campaign performance and visitor journeys

Analytics summarizes campaign combinations. Sessions starts from individual visits and shows how traffic behaves after the landing page.

Overview

Compare campaigns

Use aggregated hits, unique visitors, campaign distribution, daily trends and period comparisons.

Sessions

Inspect behavior

Use raw hits, bounce and continuation rates, devices, referrers, viewport sizes and session steps.

Analytics overview

Start with the top source, medium and campaign. Then review tracking-quality cards, campaign distribution, total visits and the daily trend. Use a comparison period when you need to understand change rather than only the current total.

Analytics overview with filters, campaign KPIs, chart and total visit cards
Overview combines filters, campaign dimensions, tracking quality and trend information.

Sessions

Sessions provides the behavioral layer behind the totals. The view includes raw hits, unique visitors, bounce rate, average hits per session, continuation rate, top dimensions, QR share, device mix, funnel outcome, referrers and viewport buckets.

Sessions view with traffic KPIs, device mix, funnel outcome and daily trend
Sessions helps explain whether visitors continue beyond the landing page and how they browse.
Do not compare hits and unique visitors as if they were the same metric. One visitor can produce several hits during one session.

Filter before drawing conclusions

Both views can be filtered by campaign group, source, campaign, time period and search text. You can also isolate paid ads or external UTM traffic. Reset filters before starting a new question so an older selection does not affect the result.

  1. Select a fixed period or a custom date range.
  2. Add only the source, campaign or group needed for the question.
  3. Use Compare in Overview when a previous period is relevant.
  4. Save the filtered view as a report or export it as PDF when the result should be reused.

Understand matched and external UTM traffic

Matched traffic

The incoming UTM combination matches a link saved in UTM Manager Cloud. This gives the cleanest connection to groups and internal labels.

External UTM

The visit contains UTM values but does not match a saved link. Use this signal to find links created outside your shared naming structure.

Missing campaign and paid fully tagged indicators reveal where the tagging structure needs attention. Fix the source process, not only the report.